All courses can have a custom name, description, and logo added to their details.
When you create a course, you can set it's name, description, and logo.
Name & Description
The name an description can be edited from the General tab in the Course Settings experience. You can open up the course settings experience by pressing on the course action button in the top right.
Other ways to edit Name
You can also edit the name by double clicking on the name and editing inline.
Logo
The logo can be edited from the Design tab in the Course settings experience. This logo will appear on the list view for learners.